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The House Rochet
The House
Rochet
HomeThe House Rochet
Since 1908

A history of precision. 

1908. It all began here.
Joseph Rochet and Edmond Zuccolo, master jewellers, crafted chains for pocket watches. Meticulous, precise work, already focused on the finer details.

It was here that the Rochet standard of excellence was born.

Very quickly, the House expanded into the manufacture of metal bracelets in Annecy. An ambitious undertaking for the time, yet one that never compromised on the quality of craftsmanship. Precision. High standards. Craftsmanship passed down through the generations. The foundations were laid.

For over a century, Rochet has been a constant companion to time. The time of watches. The time of gestures. The time of styles. Changing, evolving, enduring. Taking one’s time.
House of ROCHET
Annecy

The founder’s hometown 

Annecy – French Alps After training as a jeweller and watchmaker in Paris, Joseph ROCHET returned to his hometown to begin the ROCHET story.

It is therefore in Annecy, a magnificent town nestled between the lake and the mountains, that our head office and logistics centre are located – the point from which all our watch straps are dispatched. Destination: the whole world.

A century of history

One guiding principle. 

Historically rooted in metal, Rochet innovates with the elastic metal bracelet among others. Evolve? Yes. But without ever forsaking what matters most.   

The 70s: leather takes hold. New uses, new materials, same high standards. 
2001: the birth of men's jewellery. Steel, ceramic, carbon, titanium… Rochet ventures into new territories.   

Then came the collaborations, the natural stone collections, the hybrid concepts.   

A brand on the move. Just like time.

The gesture

At the heart of everything. 

In our workshops, each bracelet comes to life through a succession of precise gestures. Cut. Assemble. Stitch. Inspect. Nothing is left to chance.               
              
Every detail matters, every finish is designed to last.              
A craft that cannot merely be told — it is practised, every day.              

30 000+

Custom
productions/year

50+

Etapes
de fabrication

Expertise

Between tradition and modernity.

Rochet blends heritage and innovation.


From artisanal craftsmanship to industrial techniques, from French and Italian leathers to technical materials, each collection seeks the right balance.

  
To produce, yes. But always with precision. 

A family business

Built through  
time. 

For over a century, Rochet has remained a family business.
Behind every bracelet, there are women and men.


A team driven by a passion for work well done.
Transmission, trust, excellence: simple values, but essential ones. 


4 Generations
1 Dedicated team
Putting the strap

Back at the centre.

A family heritage, a mastered craft, and one shared ambition: making the watch strap far more than a simple accessory. 

At Rochet, a strap doesn't just fix a watch. It transforms it. 

Changing your strap means changing your look. Expressing a style.
Letting your watch evolve, with time. 



Discover the collections